I had phone conversation last night with a potential client that wanted me to design a logo for him. He said that he had run a contest for $50 earlier and got a bunch of logos, but they were all sub-par amateur work. He liked what I had in my portfolio and wanted something of that caliber. I told him my rates – over 10 times what he had originally paid and he was all right with that.
You know why? Because you brand is the most important graphic representation of your business. If you were the book, it’s your cover. The more interesting the cover looks, the more likely someone will open the book.
While you want to sell your product, service, etc. you have to get the audience to want to find out more. A good image will help you get them through the door.