While working at Public Media Connect (CET/ThinkTV PBS stations) as Art Director, I was solely in charge of developing a complete identity for a new education initiative funded by eTech Ohio (state). My role (each station was given a role for the project) was to develop the look and feel, style guide, and the collateral materials.

The entire project timeline was less than one month.

The logo was developed in different colors (green and orange) as well as a black and white version both horizontal and stacked.

I developed a brand guideline for use by the stations and also for any vendors they might use for the project.

Covered subject included:

• Project overview
• Branding overview
• Logo usage and color
• Imagery guidelines
• Font guidelines
• Sample templates

 

A series of flyer and postcard templates was produced so the stations could update for their own workshop information and schedules.

I also developed a PowerPoint template with swappable photos so the stations had a larger range of editability.

A sample website template was delivered to the stations as well. The website was built using HTML/CSS (utilizing @font-face) with PHP includes.

Starting with the NorthWest Ohio Education Technology Foundation, more places have begun to incorporate these materials.